Have you ever seen an ad or poster that appeared to spring to life? Maybe the image shifted, showed up in three dimensions, displayed an animation, or adapted to your viewpoint in some other way. This usually occurs when you move the design from one side to another or up and down.
Most likely, you came across some lenticular print. These days, many businesses use this technique to capture customer attention.
This article will explain lenticular printing, the special effects, its effects, the kinds of equipment used to make it, and the five most beneficial advantages.
What Exactly is Lenticular Printing?
The technique known as lenticular printing creates two or more distinct pictures from the same printed sheet by embossing a lens on one side of a unique type of flat, transparent plastic. The plastic features microscopic grooves or channels called “lenticules” that refract light in various directions, hence the name “lenticular lens.” Simply put, an American lenticular company can produce various visual effects by merging pictures under the lens. The wide range of effects it creates is arguably the most striking feature of this print type.
Some of these effects are:
- Morphing
- Zoom
- 3D
- Flip
- Animation
- And a combination of these effects.
The Why and How
No printer is capable of creating lenticular graphics. Specific components and tools are needed for the lenticular printing process.
Usually, UV inks produce the lenticular images straight onto the plastic.
- The typical materials for lenses are acrylic, PETG, or APET, and the frequency of lenses per inch, or lens pitch, can vary from 25 to 200 lines per inch.
- High-resolution graphics comprising specialist combination software are needed for printing.
- Digital production is preferable for more intricate designs and smaller print runs; offset printing is a worthy alternative.
- Pressure-sensitive glues, in-moldable film, and opaque backings can all be laminated using specialized finishing equipment.
5 Unique Benefits of Lenticular Printing
- Stand Out from the Market Crowd
You may differentiate yourself in the marketplace using lenticular imaging’s transforming potential to create unique and memorable brand engagements. With a carefully crafted bespoke lenticular printing solution, you may stand out and significantly improve brand awareness and interaction with your target audience.
This engages your intended demographic on a level that regular print designs cannot if you find a trustworthy company expert in lenticular printing.
According to recent studies, companies that use lenticular imaging have an astounding 300% better chance of being seen than those that only use traditional print design. In short, lenticular printing captures attention like nothing else in a world full of static images. - Enhances the longevity of Brand Assets
According to a recent report, customers are three times more likely to remember a piece of lenticular direct mail than a postcard with equivalent non-lenticular artwork.
Put differently, you will say more than a few words. Your target market will gain a great deal of knowledge about the goods or services you provide, and each piece of branded printing will stand the test of time. This emphasizes how lenticular-printed items are timeless and memorable, guaranteeing that your brand will stick in your clients’ minds for a long time. - Not Very Pricey
What further justification is there for choosing lenticular printing over this one? You won’t have to pay a lot of cash. You don’t need to make a large investment. Even with a modest budget, you will print impressive tickets, merchandise, or collectibles.
You will reach your event or marketing goals effectively and receive a substantial return on your investment. It will exceed the amount you will receive from other printing alternatives. - Emphasizes the Key Points
The ability to draw attention to a product’s characteristics or other aspects is another reason why you should use lenticular printing. This option will no longer be available if you work with static printing.
In other words, you won’t be successful with static printing unless you make some offers. So, picture the magnitude of the results if you use the posters to draw attention to a unique deal. This is another argument supporting the unique value lenticular printing can bring to your sports or business events. - Promotes Eco-Friendly Branding
Some lenticular printing techniques have become more environmentally friendly due to advancements in printing technology, giving companies the chance to use sustainable resources without sacrificing aesthetic appeal. This aligns with consumers’ increasing desire for companies that practice environmental responsibility.
Hence, lenticular printing increases the likelihood that receivers respect and respond to your branding materials. This print’s uniqueness and tactile qualities can improve response and open rates, increasing ROI.
When it comes to consumer goods, packaging is essential to drawing in buyers. Products can be made to stand out from the shelves with lenticular effects on the packaging, which can attract customers and increase the product’s perceived value.
Final Words
Employing lenticular printing’s special qualities allows companies to produce promotional and marketing items that stand out and strengthen relationships with target audiences. This printing technique is a potent tool for raising brand awareness and engagement, whether it is via captivating product packaging, memorable business cards, or interactive ads. With the help of the lenticular printing solution, you may reward your customers, increase client recognition, and boost engagement and response rates.
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