
Conference badges are also an excellent way for delegates to identify each other and kick-start meaningful conversations. By highlighting key information, such as the bearer’s name and designation, these wearables can serve as ice-breakers.
However, a conference badge will only achieve the desired impact if creatively designed. In this article, we’ll highlight the five innovative conference badge ideas to explore as you plan your next corporate event.
Choose the Right Badge Size
Standard event badges measure 4 inches by 3 inches (10 centimeters by 7.6 centimeters). That’s large enough to capture your company’s branding information yet small enough to blend into the wearer’s ensemble. While you can experiment with a smaller or larger badge, it’s important to keep visibility and convenience in mind while designing high-quality conference badges.
When a conference badge is tiny, the information printed on it becomes illegible. This could have the event attendees squinting their eyes just to capture your company’s logo. Conversely, a larger event badge would look chaotic on the wearer’s outfit.
The ideal readability distance should be 15 feet (4 ½ meters).
Sometimes, striking the right balance between visibility and convenience could mean omitting some branding information. For instance, it makes little sense to highlight your tagline on a conference badge if it’s several words long. In that case, you may stick to your company’s logo and the attendees’ names.Capture As Much Information as Reasonably Possible
While the size of a conference badge is an essential factor when deciding the details to feature on the tag, it’s prudent to highlight as much branding information as reasonably possible. That’s how an event badge delivers a lasting statement.
A conference badge should capture the following details;Conference Logo
Your company’s logo is a critical element of a conference badge. A logo reinforces your organization’s brand and informs the delegates of the event’s sponsor.Attendees’ Details
A conference badge should also highlight the wearer’s name and designation. These details serve as icebreakers and allow the delegates to network freely with one another.Security Features
Technological advancements in the events industry have made it possible to ace initially tedious tasks like access control. All it takes is to incorporate QR codes into your event badges.
With QR codes, you can seamlessly link to information about their attendees upon arrival and direct them to the relevant sessions or workshops.
Highlight Delegates’ First Names
Whether you’re organizing a formal trade exhibition or a casual corporate dinner, you’ll realize that most delegates prefer to call each other by their first names. Humans naturally connect with strangers when addressed by their first names rather than their middle or surnames.
Now, a conference badge should feature the delegates’ full names. This adds a professional touch to the tags and the event in general.
However, the first names should appear conspicuously from the other branding details. In a 4-inch x 3-inch badge, the first name can be as large as 72 pt.
But making the first name the highlight of a conference badge isn’t only intended as an icebreaker. It’s also essential for easy memory, considering that first names are typically more common and easier to remember than others.Keep the Logo and Conference Title
Incorporating a logo into your conference badge may be an ingenious way to showcase your brand to the delegates.
But since most of the attendees are likely already familiar with your company, you don’t need a logo that screams from an event badge. A subtle one would do.
Make the logo small but neatly rendered. Be sure to design the emblem in your organization’s branding colors and fonts. Some delegates will instantly recognize your company from its signature colors even before they can closely inspect your logo.
The attendees’ conference titles should be equally small and preferably executed underneath their names. Remember that the first name should be an event badge’s most striking element.Use Clear Fonts
Fonts can have a significant impact on your conference badge. A nice typeface allows every printed element to shine, enhancing the tag’s visibility.
Ideally, you’ll want to begin by exploring your company’s official branding fonts. But if you have yet to adopt specific typefaces, insist on professional options like Calibri, Verdana, Garamond, and Arial. These fonts are beloved for their simplistic look and clean outlines. They’re also highly versatile, making them suitable for display and text.
Avoid fancy or overly embellished typefaces, which can draw attention away from your branding information on the conference badge.
Lastly, maintain font consistency across your conference badge. While you may highlight one detail in unique lettering to make it stand out, it’s best to adopt a single typeface for most elements.


Wrap Up
Designing a conference badge that fulfills the above conditions requires professional assistance. While looking for the best conference badge designer, insist on one that maintains a diverse collection of pre-built templates. You can then customize these templates with your company’s branding information and details on the upcoming event.A conference badge designer should create bulk badges in diverse sizes and stock papers. Besides, their products should have advanced security features like QR codes.
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